Mattel has recently released the Tokidoki Barbie Doll as it's latest and greatest. Barbie has been a trend setter for girls all over the globe for the last fifty years. Mattel needs to take this into consideration when developing new dolls. I see nothing wrong with tattoos, in fact I have one myself. I do think that when we are looking at someone who has them head to toe, we are viewing someone with a body image problem. I think that having a Barbie with tattoos head to toe sends the message to girls that their bodies are not alright the way they are.
Mattel's response to the negative reaction this doll is getting from parents everywhere is that this doll was made with the adult collector in mind. Mattel you are either trying to fool us into believing that, or you are vastly underestimating the importance of the Barbie Doll among young girls. In a society riddled with bad role models, Barbie has always been there to show girls that they can be anything that they strive to be. That they can be successful without relying on a man. Mattel needs to hold itself to a higher standard than other doll manufacturers. If they want mothers to continue buying these dolls for their daughters, they will do just that.
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